Marketing, Growing and Scaling - Demonstrating and Sustaining Value
Positioning your business for visibility, growth, and strategic expansion
In today’s language services market, growth is no longer driven by volume alone. Buyers expect partners who can clearly demonstrate business value, not just deliver services. In this session, Paul Barlow will explore how LSPs and language industry leaders can reposition their marketing, sales, and client engagement strategies to communicate real impact.
Drawing on years of advising and building growth programs for language service providers, Paul will share practical frameworks for clarifying your value proposition, aligning marketing with revenue growth, and building client relationships that scale. Attendees will learn how to move beyond “services and languages” messaging toward outcome-focused positioning that resonates with enterprise buyers and supports long-term growth.
This session is designed for founders, commercial leaders, and sales professionals looking to strengthen their market positioning and build a more sustainable growth engine.
Meet the Presenter
Paul Barlow
The Growth Guy
Acorn West Growth Strategies
Paul Barlow, widely known as “The Growth Guy,” is a founder, revenue strategist, and advisor to companies navigating growth, change, and acquisition.
After building and scaling multiple companies in the localization and interpreting industry, Paul now works with leadership teams to design smarter sales strategies, expand into new markets, and build the commercial infrastructure required for sustainable growth.
Known for his direct, practical style, Paul helps founders move beyond industry clichés and focus on the few strategic actions that actually drive revenue and long-term enterprise value.
April 23, 2026 at 10am ET
Register for this FREE webinar here.
This webinar is free and co-hosted by the European Language Industry Association and the Canadian Language Industry Association. It is the first in a four-part series which charts the business journey, from inception to succession.
The LSP’s Journey: Building Value Across the Lifecycle amid Industry Transformation
A four-part webinar series designed to equip language service leaders and founders at various stages of their companies’ lifecycle, with insights and strategies to help them make informed decisions, achieve sustainable success and approach transition or exit with confidence amid industry transformation.
The next webinars in the series are:
Webinar 3: Rethinking Talent, Quality and Performance in a Changing Industry
Building lasting value through adaptive talent and quality frameworks
Featured Speaker: Bruno Herrmann - BH Global Advisory
June 23, 2026, 10:00 AM ET/4:00 PM CET
Webinar 4: New Considerations in Valuation, Succession Planning and Exit Strategies
A deeper dive into exit paths and current considerations in valuation and succession
Featured Speaker: Dee Johnson - Language Transactions
July 21, 2026, 10:00 AM ET/4:00 PM CET
Registration details for these webinars will be on our social media and in our newsletters when more information is available.
Le parcours du FSL : Créer de la valeur tout au long du cycle de vie dans un contexte de transformation de l’industrie
Une série de webinaires en quatre parties conçue pour accompagner les dirigeants et fondateurs de services linguistiques à différentes phases du cycle de vie de leurs entreprises, en leur offrant des idées et des stratégies pour les aider à prendre des décisions éclairées, à atteindre un succès durable et à aborder la transition ou la sortie avec confiance au milieu de la transformation de l’industrie.
Les prochains webinaires de la série sont :
Webinaire 3 : Repenser le talent, la qualité et la performance dans une industrie en mutation
Créer une valeur durable grâce à des talents adaptatifs et des cadres de qualité.
Conférencier vedette : Bruno Herrmann — BH Global Advisory
23 juin 2026, 10:00 AM HE/4:00 PM HEC
Webinaire 4 : Nouvelles considérations en matière d’évaluation, de planification de relève et de stratégies de sortie
Une analyse approfondie des voies de sortie et des enjeux actuels liés à l’évaluation d’entreprises et à la planification de la relève.
Conférencière vedette : Dee Johnson — Language Transactions
21 juillet 2026, 10:00 AM HE/4:00 PM HEC
Les détails d’inscription pour ces webinaires seront disponibles sur nos réseaux sociaux et dans nos bulletins d’information dès que de plus amples renseignements seront disponibles.